Glaucoma Australia Treat Your Eyes Campaign 2021

Glaucoma Australia launched their new ‘Treat Your Eyes’ Campaign for World Glaucoma Week 2021 (7-13 March 2021) to encourage Australians to treat their precious peepers to an eye test. Iconic Aussie rock star and glaucoma patient Kirk Pengilly fronted the campaign, aimed at generating greater awareness of the disease. morey media secured coverage in leading outlets across the week of the campaign in Channel 7, Prime 7, WIN TV, Foxtel, The Morning Show, The Manly Daily, Northern Teachers Review, Optometry Australia, Bridgeclimb Sydney socials and Mumbrella. Total reach exceeded 3,600,100 Australians across the campaign.